Paul Temporal's Branding Tips column: Index
 
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Paul Temporal's Asia Branding Tips: Index

Paul TemporalPaul Temporal is a consultant to leading Asian and international companies on branding strategy. These monthly columns provide tips on branding both from his books and his current projects. He currently resides in Singapore and his full CV is available by clicking on his photo.

Corporate Identity, Brand Identity, and Brand Image
June 2002
A Day in the Life of a Brand
February 2002
Brand Building Checklist
April - May 2001
Big Names - Brand Dilemmas - the problem posed by Acquisitions and Mergers
January - February 2001
Why technology companies need branding
October/November 2000
Co-branding
August 2000
What is Positioning?
April/May 2000
Why Brand Personality?
January 2000
Corporate Branding
December 1999
The need for Strong Asian Brands
November 1999

Branding Asia - articles, research, analysis, reviews & surveys on marketing & brand strategy in Asia.